In recent years, the growth of high-end OLED TVs has bucked the trend. Even if the global TV market is rampant, the sales volume of OLED TVs in the Chinese market in 2017 will still double compared to the same period of 2016, and the growth rate is expected to reach 100% in 2018. %, with it, the competition will be more intense. According to IHS data, in 2017, in the high-end TV market of more than $2,500, the global proportion of OLED TVs reached 51.3%, surpassing LCD TVs for the first time. This figure was only 15.5% in 2015 and 35% in 2016. At the same time, IHS expects that in 2018, the proportion of OLED TVs in the high-end TV market of US$2,500 will climb to 70.7%, making it the first choice for high-end consumers. IHS data shows that from the second quarter of 2018, the number of OLED TVs in China will enter a period of rapid growth. Among them, the second quarter of 2018 is expected to increase 118.8% year-on-year, and the third quarter of 2018 is expected to increase 120.4% year-on-year. In 2019, China's OLED TVs will increase by 115.5% over 2018.