Driven by the huge growth potential, OLED TVs have become the “battleground for high-end markets”. TV manufacturers such as LG, Sony, Skyworth, Changhong, Philips and Konka have all increased their investment in OLED TVs. In the fast-growing OLED demand, the Chinese market has played an important role in promoting. Li Shangxun, vice president of marketing and marketing of the LG Display ("LGD") Television Division, a global largest OLED panel supplier, said in an interview with reporters recently that it will actively cooperate with local Chinese manufacturers and stabilize the development of the OLED market.

Research agency IHS data shows that in 2017, OLED TV has occupied 51.3% of the $2,500 high-end TV, surpassing LCD TVs for the first time, and this figure is expected to reach 70.7% this year. This already shows a problem: high-end users prefer OLEDs with excellent picture quality. TV.

Li Shangxun said that LG began to formally produce OLED TV panels in 2013 and accumulated strong technology. At the end of last year, a total of 13 mainstream TV manufacturers joined the OLED camp. “The OLED market has great potential, and it has not yet reached 10%. Looking into the future, the combination of current technologies such as artificial intelligence (AI) and Internet of Things (IoT) and OLED technology will bring unprecedented new and differentiated value to consumers. ."He said.

The high price of OLED TVs was once a big obstacle to its rapid development. However, over time, the price difference between LCD TVs and TVs has greatly narrowed. The price of 55-inch OLED TVs in the market can already reach 10,000. Around Yuan, it is equivalent to high-end LCD TVs of the same specifications.

At the same time, OLED is rapidly rising in the lighting industry in recent years. According to report data, the annual compound growth rate of the global lighting product market in 2017-2025 reached 10.4%, and is expected to increase from 133.94334 billion dollars in 2017 to 296.237 billion dollars in 2025. Dollars.